Melissa Popp is Director of Digital Engagement for Altitude SEO, a boutique agency helping small businesses win with content online. As a digital strategist with a passion for technology and travel, she coaches her partners to connect with their audience through experience optimization, with the goal of retaining more loyal visitors, creating brand ambassadors, and increasing conversion goals. She can be found online writing for About Travel, TechNorms, and The Emmys. Past clients include Microsoft, Hewlett-Packard, and Samsung.

Black hat SEO definition by Sean Hakes

What is Black Hat SEO?

The more you learn about search engine optimization (SEO), the more you realize how muddy the waters are to get the job done right. Google Webmaster Guidelines outlines pretty broad “rules” to doing SEO, some of their points are so ambiguous it’s hard to know exactly what’s right or wrong when working with a client…