In the blink of the eye, you can be destroyed on the internet. Good, bad, or ugly, everything we do and say can be captured and shared online in seconds. Whether we realize it or not, even things we mutter under our breath we think nobody can hear can come back to haunt us.
Take Aaron Schlossberg. Just Google the guy’s name.
On May 16, 2018, the world wide web went batshit over a video posted of Schlossberg going on a racist tirade at a midtown New York City Fresh Kitchen all because people were speaking Spanish. Schlossberg threatened to call ICE about it. All because people he wasn’t talking to were speaking Spanish in America.
Last time I checked the United States didn’t have a federally recognized national language…
Your Reputation Always Matters
The point is your reputation is always on the line. Whether you’re a celebrity, a business owner, or just some joe schmo walking down the street. What you say and do matters. Just about everyone has a cell phone that can capture you doing something stupid.
In the case of Aaron Schlossberg, they caught him doing something and the internet not only called him out on it – they found even more things he’s done to call him out on.
His Google My Business and Yelp pages for his business have tanked. His name on Google showcases not only news articles about the absurdity of his situation but also the commentary of people across the web, especially on Twitter where he’s been trending on and off for most of the day.
It’s a reminder that things spread like wildfire on the web. Platforms like Facebook and Twitter make it easy to become an instant celebrity for better or worse. For someone like Schlossberg, the only thing that’s going to save his business and name is some serious reputation management, but he’s still going to have to live with what shows up on Google for his name.
The same can happen to you if you’re not careful in today’s digital day and age… Who’s watching when you run your mouth? You never know, but it could haunt you forever on Google.
Remember: If you don’t have anything nice to say, don’t say anything at all.